Introducing Common
Common began as Koha Apparel with a clear philosophy: there is more than enough clothing in circulation but access is inequitable.
From inception, our work focused on redirecting quality clothing from excess to need. Over time, we came to recognise that redistribution is not only a social response it is also an environmental one. The fashion industry produces significant volumes of surplus, much of which is discarded through landfill pathways, even as material deprivation persists within our communities.
Common reflects that broader responsibility.
The name draws from the idea of the “common good”, an important concept in political philosophy that certain resources, systems and services exist for the benefit of all. Clothing, like housing and food, is fundamental to participation in society. It shapes confidence, visibility and opportunity.
We believe redistribution is not charity. It is civic responsibility. Today, Common operates as a structured circular redistribution model.
Through accountable systems and partnerships we work with frontline social services, local networks and grassroots organisations to ensure clothing is redirected intentionally; reducing textile waste while increasing access to quality garments.
If you would like to contribute, partner or learn more about how the model works, we welcome the conversation.